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Organizational culture embodies the norms, values and beliefs of an organization and is a reflection of leadership. Understanding culture is a key leadership skill. The power of a strong culture can be a significant advantage, as is seen in companies like HP, Google, and Zappos, adding creativity, resilence, productivity and agility.

Changing organizational culture is not a simple endeavor. At Mindshift we help clients shape culture in relation to change. Change is at the heart of what organizations deal with every day. Understanding organizational culture helps leaders become more effective in driving change. In a sense, culture and change are two sides of a coin. A healthy culture fosters innovation and adaptability, and is also an effective strategy for retaining high potential employees. In the past we designed organizations for efficiency, but not as communities. Modern leaders design organizations to accommodate social needs as well.